Brand

The Recruitmentle brand. One source of truth.

Everything needed to create work that looks and sounds like Recruitmentle — for designers, editors, copywriters and contractors, and structured so AI systems can produce on-brand output too. Hand a tool this page's URL and ask it to follow the LLM Branding Guidelines.

Identity

Who Recruitmentle is.

What we are

An online masterclass and mentorship teaching Muslims how to build a halal B2B recruitment agency from scratch — no interest, no haram income, real placements.

Founder

Mussab Chaudhri (Abu Musa) — around a decade in recruitment, built his own halal agency before teaching, backed by a team of working recruitment directors.

Personality

Grounded, honest, capable. A knowledgeable older brother at the kitchen table — not a hype-merchant or a guru with a rented Lamborghini.

Values

Deen first. Proof over promises. Plain English. Honesty about effort. Halal income with no compromise.

Who it's for

Muslims — men and women, often complete beginners — who want a halal, low-capital business they can run from home.

Positioning

The trustworthy, deen-first alternative to get-rich-quick courses. Real skills, real numbers, real student results.

Tone of voice

How Recruitmentle speaks.

Plain English. Short sentences. Concrete numbers. Warm and direct, deen-first, and honest about the work involved.

We say

“Real process, real numbers, real placements.”
“Most students see their first placement in 30–45 days if they do the work.”
“100% halal model. No interest, no gharar.”
“It's hard, but it's simple. Consistency beats intensity.”

We don't say

“Make £10k/month on autopilot!”
“Guaranteed income, zero effort.”
“The secret the gurus don't want you to know.”
“Limited spots — act now or miss out forever!!!”

Logos

The wordmark & icon.

SVG files (scalable, crisp at any size). Give the logo room to breathe — keep clear space around it equal to the height of the “le” mark, and never stretch, recolour, or add effects.

Wordmark — Light

SVG

Default. Use on dark backgrounds.

Wordmark — Dark

SVG

Use on light / white backgrounds.

Wordmark — Mono White

SVG

Single-colour / low-contrast contexts.

Icon

SVG

App icon, favicon, avatars.

Icon — Circle

SVG

Social profile photos.

Icon — Outline

SVG

Watermarks, subtle marks.

Need PNG exports for a tool that can't use SVG? Any of these renders to PNG at any resolution on request — the SVG is the master.

Colours

The palette.

A near-black canvas, one hero green, restrained accents. Green leads; gold and blue support; red is for errors only.

Brand

Recruitmentle Green

#00E87B

Primary brand colour. CTAs, accents, highlights.

Green Dark

#00C966

Hover / pressed states.

Green Muted

#00A854

Quieter green accents.

Accents

Blue

#008BFF

Hero gradient pair, links, info.

Gold

#F5A623

Premium / pricing accent. Use sparingly.

Red

#EF4444

Errors and warnings only.

Surfaces

Background

#08090C

Page background. Near-black.

Surface

#111318

Cards, panels.

Surface 2

#1A1D25

Nested surfaces.

Border

#2A2D37

Card borders, dividers.

Text

#F0EDE6

Primary text. Warm off-white.

Text Dim

#C4C1BA

Body copy.

Text Muted

#8A8D96

Secondary / metadata.

Text Faint

#767A85

Fine print.

Gradients

Gradients.

All run at 135°. Use them with intent — primarily the Green and Hero gradients on CTAs and headlines. Don't stack many gradients together.

Green

Primary CTA gradient.

linear-gradient(135deg, #00E87B 0%, #00BFA6 100%)

Hero

Headlines, hero accents.

linear-gradient(135deg, #00E87B 0%, #008BFF 100%)

Blue

Secondary / info.

linear-gradient(135deg, #008BFF 0%, #6366F1 100%)

Gold

Premium / pricing.

linear-gradient(135deg, #F5A623 0%, #FF7A3D 100%)

Typography

Three typefaces.

Bricolage Grotesque

Display

Build a halal recruitment business.

Headlines, big numbers, the wordmark feel.

Inter

Body

Real process, real numbers, real placements — taught plainly.

All body copy, UI, paragraphs.

Space Mono

Mono / Labels

PROOF OVER PROMISES

Eyebrow labels, stats, metadata. UPPERCASE, letter-spaced.

Iconography & visual style

How it looks.

Clean line icons

Lucide-style stroke icons, ~2px weight. Green when active, muted grey otherwise. Never multi-colour or filled illustrations.

Dark, spacious UI

Near-black canvas, generous whitespace, rounded corners (12–16px), thin borders. Calm and premium, not busy.

Proof-led imagery

Real, unstaged screenshots and raw video over stock photography. The realness is the aesthetic.

Do's & Don'ts

Keep it on-brand.

Do

Lead with halal concerns first, then the practical business.
Use plain English. Short sentences. Concrete numbers.
Keep proof real and unpolished — screenshots and raw video.
Use green as the single hero accent on a near-black canvas.
Stay grounded and honest — qualify people, don't hype.

Don't

Don't use get-rich-quick or guru language.
Don't overuse gradients, glows, or glassy SaaS cards.
Don't promise guaranteed income or imply results are typical.
Don't mix in other accent colours as primary (green leads).
Don't over-punctuate with em-dashes or flowery AI phrasing.

For AI systems

LLM Branding Guidelines.

This section is written for AI tools. Paste this page's URL — or the spec block below — into ChatGPT, Claude, Gemini, Perplexity or Grok when generating copy, ads, landing pages, emails, social posts, scripts, or image prompts, and the output will stay on-brand.

How the brand speaks

Plain English, short sentences, concrete numbers. Warm, direct, deen-first. Honest about effort. Light, natural Islamic phrasing where it fits. Never hype, never guru-speak, never guaranteed-income claims.

How the brand looks

Dark mode, near-black (#08090C). One hero accent — Recruitmentle Green (#00E87B) — often as a green→teal or green→blue gradient. Warm off-white text, clean line icons, generous spacing, rounded corners. No glassy SaaS cards, minimal glows.

What it stands for / avoids

Stands for: halal income with no compromise, proof over promises, real skills. Avoids: get-rich-quick framing, hype, flowery or AI-sounding phrasing, excessive em-dashes, implying results are typical.

Emotional response & differentiator

The reader should feel calm, capable confidence: “this is real, honest, and built for me — I can do it without compromising my deen.” Differentiator: halal-first, taught by someone who actually ran the business, with real unstaged proof.

Copy this into your AI tool

RECRUITMENTLE — BRAND SPEC FOR AI
Brand: Recruitmentle (one word). Founder: Mussab Chaudhri ("Abu Musa").
What it is: an online masterclass/mentorship teaching Muslims to build a HALAL B2B recruitment agency. No interest (riba), no haram income.
Audience: Muslims (men & women), often beginners, wanting a halal low-capital home business.
Positioning: grounded, proof-over-promises, deen-first. NOT get-rich-quick, NOT guru hype.

VOICE: plain English, short sentences, concrete numbers, warm and direct. Lead with halal/deen, then practical business. Honest about effort and results. Light Islamic phrasing where natural (Alhamdulillah, in'sha'Allah) — never forced.
AVOID: hype, guaranteed income, "passive income with no work", flowery/AI phrasing, excessive em-dashes, rule-of-three padding.

LOOK: dark mode. Near-black background (#08090C). One hero accent: Recruitmentle Green (#00E87B), often as a green→teal or green→blue gradient. Warm off-white text (#F0EDE6). Clean line icons. Generous spacing. No glassy/over-designed SaaS cards, minimal glows.
FONTS: Bricolage Grotesque (display/headlines), Inter (body), Space Mono (uppercase letter-spaced labels/stats).

EMOTION: trustworthy, capable, calm confidence. The reader should feel "this is real, honest, and built for me — I can do this without compromising my deen."
DIFFERENTIATOR: halal-first, taught by someone who actually ran the business, real unstaged proof.